The tech landscape is dominated by the smartphone and the tablet. These in turn are lorded-over by two competing operating systems familiar to us all, namely Apple's iOS and Google's Android, which can never be deposed, not even by Microsoft's millions. Right?
Not so. While Apple and Google slug it out with periodic updates to try and outdo each other, and in doing so hopefully tempt us tech buyers to swap from one major operating system to another, there are other smartphone-centric platforms out there vying for to be dominant in the longer term.
For example Windows Phone, has faltered due to its muddled tablet and desktop variants and lack of app support, and hasn't had much of an impact so far, though Microsoft hopes to change its fortunes with Windows 10 Mobile.
And then there are a the smaller and virtually unknown mobile platforms such as Jolla's Sailfish that are now starting to get some attention, with probably the most well-known being Ubuntu.
Several operating systems are fighting for the title of up-and-coming 'third ecosystem', and Ubuntu Phone has emerged as a new challenger.
Ubuntu introduces a new way to enjoy content and services on smartphones, without relying on traditional apps.Ubuntu phones are now available for sale across Europe and in China. You can purchase directly from their partners BQ and Meizu.
For the first time, you can use a phone that revolves around you and the content and services you use the most. Say goodbye to opening and switching between multiple apps and instead, let Ubuntu’s unique scopes bring everything you need to one screen.Ubuntu Phone has been designed with obsessive attention to detail. Form follows function throughout, from the ever-changing welcome screen to essentials like messaging and alarms. And the Launcher puts it all at your fingertips, whatever you’re doing with your phone.